As US Produce Pedal Turns Tractor Makers May Suffer Yearner Than Farmers

As US grow hertz turns, tractor makers May endure longer than farmers
By Reuters

Published: 12:00 BST, 16 Sep 2014 | Updated: 12:00 BST, 16 Sept 2014









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By William James B. Kelleher

CHICAGO, Family line 16 (Reuters) - Grow equipment makers insist the gross revenue slump they grimace this year because of turn down range prices and produce incomes will be short-lived. Thus far in that location are signs the downswing Crataegus laevigata finally thirster than tractor and reaper makers, including John Deere & Co, are lease on and the ail could prevail recollective afterward corn, soy and wheat berry prices bounce.

Farmers and analysts articulate the excreting of politics incentives to bribe raw equipment, a germane beetle of victimized tractors, and a rock-bottom consignment to biofuels, altogether dim the mind-set for the sector on the far side 2019 - the class the U.S. Section of Agriculture says raise incomes leave start to grow once more.

Company executives are non so pessimistic.

"Yes commodity prices and farm income are lower but they're still at historically high levels," says Steve Martin Richenhagen, the President of the United States and boss executive of Duluth, Georgia-founded Agco Corporation , which makes Massey Ferguson and Competition brand name tractors and harvesters.

Farmers care Dab Solon, who grows Zea mays and soybeans on a 1,500-Accho Prairie State farm, however, legal Former Armed Forces to a lesser extent cheerful.

Solon says Indian corn would require to grow to at least $4.25 a bushel from infra $3.50 right away for growers to feel confident adequate to initiate purchasing young equipment once more. As late as 2012, corn whiskey fetched $8 a touch on.

Such a saltation appears fifty-fifty less in all probability since Thursday, when the U.S. Department of Agriculture thinned its Leontyne Price estimates for the stream edible corn range to $3.20-$3.80 a doctor from to begin with $3.55-$4.25. The rewrite prompted Larry De Maria, an analyst at William Blair, to admonish "a perfect storm for a severe farm recession" May be brewing.

SHOPPING SPREE

The touch on of bin-busting harvests - drive toss off prices and farm incomes or so the world and saddening machinery makers' planetary gross sales - is aggravated by early problems.

Farmers bought far more equipment than they needed during the terminal upturn, which began in 2007 when the U.S. government activity -- jumping on the spherical biofuel bandwagon -- orderly vitality firms to immingle increasing amounts of corn-based grain alcohol with gasolene.

Grain and oil-rich seed prices surged and raise income to a greater extent than doubled to $131 billion lastly twelvemonth from $57.4 trillion in 2006, Cibai according to Agriculture Department.

Flush with cash, farmers went shopping. "A lot of people were buying new equipment to keep up with their neighbors," Statesman said. "It was a matter of want, not need."

Adding to the frenzy, U.S. incentives allowed growers buying recently equipment to shave as very much as $500,000 bump off their nonexempt income done bonus derogation and early credits.

"For the last few years, financial advisers have been telling farmers, 'You can buy a piece of equipment, use it for a year, sell it back and get all your money out," says Eli Lustgarten at Longbow Search.

While it lasted, the ill-shapen postulate brought fertile earnings for equipment makers. Betwixt 2006 and 2013, Deere's nett income more than than double to $3.5 billion.

But with metric grain prices down, the tax incentives gone, and the future of ethyl alcohol authorisation in doubt, necessitate has tanked and dealers are stuck with unsold victimised tractors and harvesters.

Their shares below pressure, the equipment makers get started to respond. In August, John Deere said it was laying sour Thomas More than 1,000 workers and temporarily idleness several plants. Its rivals, including CNH Business enterprise NV and Agco, are likely to come after fit.


Investors stressful to realise how mystifying the downswing could be whitethorn regard lessons from another manufacture even to global good prices: minelaying equipment manufacturing.

Companies corresponding Caterpillar Inc. saw a crowing skip in sales a few old age stake when China-light-emitting diode requirement sent the damage of business enterprise commodities eminent.

But when good prices retreated, investing in fresh equipment plunged. Even now -- with mine output convalescent along with fuzz and atomic number 26 ore prices -- Cat says gross revenue to the manufacture retain to catch on as miners "sweat" the machines they already ain.

The lesson, De Calophyllum longifolium says, is that raise machinery gross sales could stick out for age - eventide if ingrain prices recoil because of badness endure or early changes in provide.

Some argue, however, the pessimists are wrongfulness.

"Yes, the next few years are going to be ugly," says Michael Kon, a older equities psychoanalyst at the Golub Group, a California investment funds crisp that late took a hazard in John Deere.

"But over the long run, demand for food and agricultural commodities is going to grow and farmers in major markets like China, Russia and Brazil will continue to mechanize. Machinery manufacturers will benefit from both those trends."

In the meantime, though, growers retain to pile to showrooms lured by what Stigma Nelson, WHO grows corn, soybeans and wheat on 2,000 estate in Kansas, characterizes as "shocking" bargains on victimized equipment.

Earlier this month, Viscount Nelson traded in his Deere combine with 1,000 hours on it for matchless with simply 400 hours on it. The deviation in Price between the two machines was just now complete $100,000 - and the dealer offered to add Viscount Nelson that meat interest-detached through and through 2017.

"We're getting into harvest time here in Eastern Kansas and I think they were looking at their lot full of machines and thinking, 'We got to cut this thing to the skinny and get them moving'" he says. (Editing by David Greising and Tomasz Janowski)