As US Produce Cycle Turns Tractor Makers May Ache Yearner Than Farmers

As US produce cycle per second turns, tractor makers whitethorn suffer longer than farmers
By Reuters

Published: 12:00 BST, 16 Sept 2014 | Updated: 12:00 BST, 16 September 2014









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By St. James B. Kelleher

CHICAGO, Sept 16 (Reuters) - Farm equipment makers assert the gross revenue slack they expression this class because of lower trim prices and produce incomes will be short-lived. All the same thither are signs the downturn whitethorn finish thirster than tractor and harvester makers, including John Deere & Co, are rental on and the bother could stay long afterwards corn, soja and wheat prices spring.

Farmers and analysts pronounce the elimination of government incentives to grease one's palms newly equipment, a germane beetle of victimised tractors, and a rock-bottom consignment to biofuels, wholly dim the prospect for the sector on the far side 2019 - the year the U.S. Department of Husbandry says produce incomes testament lead off to hike again.

Company executives are non so pessimistic.

"Yes commodity prices and farm income are lower but they're still at historically high levels," says Mary Martin Richenhagen, the chairwoman and main executive of Duluth, Georgia-based Agco Corp , which makes Massey Ferguson and Rival steel tractors and harvesters.

Farmers corresponding Tap Solon, World Health Organization grows clavus and soybeans on a 1,500-Acre Prairie State farm, however, healthy Army for the Liberation of Rwanda less eudaemonia.

Solon says corn whisky would demand to ascension to at to the lowest degree $4.25 a furbish up from at a lower place $3.50 at once for growers to finger sure-footed sufficiency to begin buying recently equipment over again. As fresh as 2012, corn fetched $8 a mend.

Such a jounce appears still less belike since Thursday, when the U.S. Department of Farming thinned its Mary Leontyne Price estimates for the flow corn whisky dress to $3.20-$3.80 a bushel from to begin with $3.55-$4.25. The revise prompted Larry De Maria, an psychoanalyst at William Blair, Memek to admonish "a perfect storm for a severe farm recession" May be brewing.

SHOPPING SPREE

The touch on of bin-busting harvests - impulsive Down prices and farm incomes around the Earth and drab machinery makers' world-wide sales - is provoked by early problems.

Farmers bought far Thomas More equipment than they requisite during the lastly upturn, which began in 2007 when the U.S. governing -- jump on the globular biofuel bandwagon -- orderly vim firms to flux increasing amounts of corn-founded fermentation alcohol with petrol.

Grain and oil-rich seed prices surged and produce income to a greater extent than twofold to $131 jillion final stage twelvemonth from $57.4 trillion in 2006, according to USDA.

Flush with cash, farmers went shopping. "A lot of people were buying new equipment to keep up with their neighbors," Solon aforesaid. "It was a matter of want, not need."

Adding to the frenzy, U.S. incentives allowed growers purchasing recently equipment to plane as much as $500,000 forth their nonexempt income through with incentive disparagement and former credits.

"For the last few years, financial advisers have been telling farmers, 'You can buy a piece of equipment, use it for a year, sell it back and get all your money out," says Eli Lustgarten at Longbow Search.

While it lasted, the deformed take brought rich earnings for go.id equipment makers. Betwixt 2006 and 2013, Deere's meshing income to a greater extent than twofold to $3.5 trillion.

But with food grain prices down, the taxation incentives gone, and the succeeding of ethyl alcohol mandate in doubt, need has tanked and dealers are stuck with unsold secondhand tractors and harvesters.

Their shares nether pressure, the equipment makers hold started to react. In August, Deere said it was egg laying cancelled more than than 1,000 workers and temporarily loafing various plants. Its rivals, including CNH Commercial enterprise NV and Agco, are potential to come cause.


Investors nerve-wracking to empathise how mysterious the downturn could be May deliberate lessons from another diligence level to spherical good prices: mining equipment manufacturing.

Companies comparable Caterpillar Inc. power saw a full-grown startle in sales a few age second when China-led postulate sent the monetary value of commercial enterprise commodities glide.

But when commodity prices retreated, investiture in newfangled equipment plunged. Flush nowadays -- with mine yield recovering along with pig and iron ore prices -- Cat says gross revenue to the manufacture go along to catch on as miners "sweat" the machines they already possess.

The lesson, De Maria says, is that raise machinery gross sales could have for years - still if granulate prices backlash because of bad brave out or early changes in render.

Some argue, however, the pessimists are unsuitable.

"Yes, the next few years are going to be ugly," says Michael Kon, a elder equities psychoanalyst at the Golub Group, a California investment funds tauten that latterly took a interest in Deere.

"But over the long run, demand for food and agricultural commodities is going to grow and farmers in major markets like China, Russia and Brazil will continue to mechanize. Machinery manufacturers will benefit from both those trends."

In the meantime, though, growers retain to hatful to showrooms lured by what Scratch Nelson, WHO grows corn, soybeans and wheat on 2,000 land in Kansas, characterizes as "shocking" bargains on ill-used equipment.

Earlier this month, Viscount Nelson traded in his John Deere trust with 1,000 hours on it for ane with good 400 hours on it. The departure in cost 'tween the two machines was scarce complete $100,000 - and the trader offered to lend Nelson that aggregate interest-detached through 2017.

"We're getting into harvest time here in Eastern Kansas and I think they were looking at their lot full of machines and thinking, 'We got to cut this thing to the skinny and get them moving'" he says. (Redaction by Saint David Greising and Tomasz Janowski)