Openai/6964e057-648c-8003-9603-b6edfa32accd

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User: Design Brief

Design Brief We are seeking a strong website cover (hero) image that represents our work on high-rise apartment construction projects in Western Australia, specifically within metro Perth construction sites. ________________________________________ Project Context • Location Theme: Metro Perth, Western Australia • Environment: Active high-rise apartment construction site • Style: Clean, professional, modern, and credible • Target Audience: Developers, builders, project managers, and commercial clients ________________________________________ Trades to Be Represented The image should clearly and professionally communicate our three core trade offerings: • Plasterboard / Internal Walls & Ceilings • Flooring • Vinyl Flooring These may be represented through: • Subtle visual cues (materials, finishes, tools, work-in-progress areas) • Multiple trade activities within one cohesive scene • Clean, staged construction progress (no cluttered sites)

________________________________________ Visual Direction • No residential or home-style settings — commercial construction only • Preference for interior high-rise levels (corridors, apartments, shared spaces) • Tradespeople may be included but are not mandatory • If workers are shown, PPE compliance is required • Neutral, professional colour palette (construction greys, whites, concrete tones) • Overall look and feel should be premium, capable, and scalable ________________________________________ Judging Criteria Submissions will be assessed based on the following:

1. Relevance to Brief

o Accurate representation of high-rise commercial construction in Perth o Clear alignment with plasterboard, flooring, and vinyl trades

1. Professional & Commercial Appeal

o Suitable for a construction trade services website o Appeals to developers, builders, and project stakeholders

1. Visual Clarity & Composition

o Clean, well-balanced composition o Effective use of negative space for text overlays

1. Brand Credibility & Quality

o Premium, trustworthy, and capable visual impression o Scalable for long-term website use

1. Technical Execution

o Correct sizing, resolution, and responsiveness across devices ________________________________________ Submission Requirements • 1 primary hero image (desktop version) • 1 mobile-optimised crop or variation • Optional: o Short explanation of concept (1–2 paragraphs) o Alternate layout or angle (optional but welcomed) All submitted work must be original or properly licensed for commercial use. ________________________________________ File Specifications & Dimensions • Desktop Hero Image: o Recommended size: 1920 × 900 px (minimum) o Aspect ratio: 16:9 or similar wide format • Mobile Version: o Recommended size: 1080 × 1350 px or 1080 × 1920 px • File Format: o JPG or PNG (high quality, web-optimised) o No watermarks • Resolution: o 72–144 DPI (web-optimised) o Sharp and clear on large screens ________________________________________ Usage & Ownership • Winning submission must grant full commercial usage rights • Image may be used across website, marketing materials, and digital platforms

Assistant: Below is a refined creative response and visual concept direction you can hand directly to a designer, photographer, or…

Below is a refined creative response and visual concept direction you can hand directly to a designer, photographer, or AI-image creator. It translates your brief into one clear hero concept, plus alternates, with practical execution notes to ensure the result looks tier-one, commercial, and credible for Perth high-rise construction.

Primary Hero Image Concept

“Precision Inside the Build”

!https://www\.blackburne\.com\.au/wp\-content/uploads/2023/01/one\_inbody\-2560x1400\-1\.jpeg !https://d3q01gc7kwv7n6\.cloudfront\.net/images/sites/newsroom/cards/Shaftliner\-XP\-Elevator\_Shaftwall\-V2\_1280x500\.png !https://milburnflooring\.com/wp\-content/uploads/2022/12/lvt\-flooring\-installation\-scaled\.jpg 5

Core Idea

A clean, mid-construction interior of a high-rise apartment building in metro Perth, showing multiple trades at different completion stages within a single cohesive scene. The image communicates scale, order, and capability rather than chaos.

Visual Composition (What the Image Shows)

Setting

• Interior level of a high-rise apartment building
• Long corridor or open apartment space with natural light
• Visible concrete slab ceilings, structural columns, and window glazing

Trade Representation (Subtle but Clear)

• Plasterboard - Installed walls and ceilings with clean joints - One section visibly taped and stopped (unfinished but neat)
• Flooring - Section of exposed slab transitioning into finished flooring
• Vinyl Flooring - Vinyl planks or sheets installed in one zone - Installer tools nearby (roller, adhesive bucket, straight edge) — tidy and intentional

Workers (Optional but Powerful)

• 1–2 tradespeople maximum
• Full PPE: helmet, high-vis, boots
• Action shots: measuring, aligning vinyl, checking wall finish
• Faces not dominant — focus is on process and precision

Style & Mood

• Commercial, calm, controlled
• No clutter, no mess piles, no random tools
• Neutral palette: concrete greys, soft whites, muted blacks
• Natural daylight preferred over harsh site lighting
• Premium finish even in “work-in-progress” areas

Brand & Website Performance Considerations

Negative Space (Critical)

• Left or right third of image intentionally clean
• Plain wall, corridor fade, or softly blurred background
• Allows overlay text like: > High-Rise Interior Trade Specialists > Plasterboard · Flooring · Vinyl

Depth & Scale

• Strong leading lines (corridor perspective)
• Visual depth that suggests large-scale operations, not small jobs

Mobile Version (Cropped, Not Re-designed)

!https://assets\.newatlas\.com/dims4/default/cb1419e/2147483647/strip/true/crop/720x480%2B0%2B300/resize/1200x800%21/format/webp/quality/90/?url=https%3A%2F%2Fnewatlas\-brightspot\.s3\.amazonaws\.com%2Farchive%2FMAD\_CLOUD\_CORRIDOR\_4\.jpg !https://www\.flooringinc\.com/media/magefan\_blog/2021/10/COREtec\-Galaxy\-Plus\-722\-Rigid\-Core\-Vinyl\-Planks\.jpeg !https://angelamariemade\.com/wp\-content/uploads/2023/02/How\-to\-build\-a\-wall\-in\-existing\-home\-8098\-3\-1\.jpg

Crop Strategy

• Vertical focus on one trade interaction (e.g. vinyl flooring install)
• Background still clearly commercial and high-rise
• Keep one clean vertical wall edge for text overlays
• Avoid wide empty ceilings in mobile crop

Optional Alternate Concepts (Strong Backups)

Option A — “Sequential Excellence”

Three zones in one frame:

1. Bare slab + framed walls
2. Installed plasterboard
3. Finished vinyl flooring

Communicates end-to-end capability without saying it.

Option B — “Perth Context Subtlety”

Interior foreground with:

• Glimpse of Perth skyline or cranes through glazing
• Instantly local, without being literal or tourist-style

What to Explicitly Avoid

🚫 Residential homes or townhouses 🚫 Messy sites or demolition visuals 🚫 Overcrowded workers 🚫 Cheap stock-photo lighting 🚫 Hard branding or logos embedded into the image

Technical Execution Checklist (For Designer / Photographer / AI Prompt)

• Desktop: 1920 × 900 px minimum
• Mobile: 1080 × 1350 or 1080 × 1920
• Format: JPG or PNG, web-optimised
• Lighting: Natural or soft diffused
• Finish: Sharp, professional, scalable for 5–10 years

One-Sentence Brand Message This Image Conveys

We deliver clean, precise interior trade solutions at scale — inside Perth’s largest apartment builds.

If you’d like, next steps I can:

• Write a ready-to-use AI image generation prompt
• Mark up exact text-safe zones for your web designer
• Propose 3 headline options matched to this hero image
• Help select between people-focused vs architecture-focused variants

Just tell me how you plan to produce the image (AI, photographer, stock + edit).

User: provide some examples of apartment buildings under construction as a work site

provide some examples of apartment buildings under construction as a work site

Assistant: Here are real examples and image resources you can reference for apartment buildings under construction — perfect for i…

Here are real examples and image resources you can reference for apartment buildings under construction — perfect for inspiration or sourcing visuals for your hero image project:

📸 Stock Image Collections (Real Construction Sites)

You can browse these large collections to find high-rise apartment construction photos showing cranes, scaffolding, concrete structure, workers, and other authentic “work-in-progress” visuals:

• Getty Images – Apartment building construction photos — shows cranes, concrete skeletons and construction site activity. gettyimages.com.au
• Adobe Stock – Apartment construction images — thousands of royalty-free images from various construction stages. Adobe Stock
• Shutterstock – Residential buildings under construction — extensive collection of high-rise construction visuals. Shutterstock
• iStock – Under-construction high-rise photos — crane work and unfinished apartment façades. iStockPhoto.com
• Vecteezy – Apartment construction stock photos — free & licensed images of multi-story construction sites. Vecteezy

These collections are especially useful if you need licensed images suitable for commercial use.

🏗️ Specific Local & Regional Development Examples

While many specific Perth apartment developments are still in planning or early construction, here are a couple of relevant WA projects that illustrate the type of building sites you might want:

📍 Perth & WA Apartment Projects

• Pier Street Development – Perth A major new high-rise apartment project in central Perth planned to deliver over 200 dwellings on a brownfield site. developmentwa.com.au
• East Perth Major Build-to-Rent Development A large mixed-use apartment project (15–37 storeys) planned as one of WA’s biggest build-to-rent developments. perth.wa.gov.au
• North Perth Mixed-Use Development A nine-storey apartment site recently approved for construction (indicative of typical mid-rise work sites in Metro Perth). imagine.vincent.wa.gov.au

These represent the kind of real WA apartment construction activity that aligns with your hero image theme, even when public imagery might be limited.

📌 Tips for Selecting or Shooting Images

To fit your hero image brief (high-rise, interior/early-finish, commercial site feel), look for the following in source images: ✅ Multi-storey concrete structure ✅ Tower cranes and scaffolding visible ✅ Interior shell spaces (corridors, framed walls) ✅ Trades tools or partially installed finishing materials (plasterboard stacks, flooring planks) ✅ Clean work areas with minimal clutter

These make it easier to stage or composite the hero shot without introducing residential clutter — maintaining the professional commercial look you want.

If you want, I can help with direct visual references (e.g., specific image links or curated moodboard examples) tailored exactly to your hero concept — just tell me whether you prefer stock photos, AI-generated visuals, or architectural site photos from WA.