Fresha.com[edit | edit source]

Fresha is a leading online platform for booking beauty and wellness appointments. Here are the key aspects of Fresha:

Overview[edit | edit source]

Fresha (formerly known as Shedul) is a cloud-based salon and spa management software that allows businesses to manage appointments, staff, clients, and payments. It also operates a consumer-facing marketplace where customers can discover and book services.

Key Features[edit | edit source]

For Businesses[edit | edit source]

- Appointment Scheduling: Easy-to-use calendar for managing bookings - Point of Sale (POS) System: Process payments and manage inventory - Client Management: Store client information and booking history - Marketing Tools: Send automated messages and promotions to clients - Reporting and Analytics: Track business performance and insights - Online Booking: Allow clients to book appointments 24/7 through multiple channels

For Consumers[edit | edit source]

- Service Discovery: Find and book local beauty and wellness services - Online Booking: Make appointments anytime through the app or website - Reviews: Read and leave reviews for businesses - Reminders: Receive automated appointment reminders

Business Model[edit | edit source]

Fresha operates on a "freemium" model:

- The core software is free for businesses to use - Fresha charges a commission on new client bookings made through its marketplace - Additional fees apply for payment processing and marketing features

Global Reach[edit | edit source]

- Available in over 120 countries - Used by over 450,000 professionals - Over 1 billion appointments booked through the platform

Technology[edit | edit source]

- Cloud-based software accessible on desktop and mobile devices - Offers integrations with other platforms like Google, Instagram, and Facebook

User Experience[edit | edit source]

Fresha is known for its user-friendly interface, making it easy for both businesses and consumers to use. The platform has received positive reviews for its simplicity and effectiveness.

Competition[edit | edit source]

Fresha competes with other salon software providers like Vagaro, Mindbody, and Booksy. Its free core offering and marketplace model help differentiate it in the market.

Recent Developments[edit | edit source]

Fresha continues to expand its features and global presence. The company has received significant venture capital funding to fuel its growth and product development.

In summary, Fresha is a comprehensive platform that serves both beauty/wellness businesses and consumers, providing tools for appointment management, online booking, and business growth. Its freemium model and user-friendly design have contributed to its rapid adoption worldwide.