Fido.ca

Fido.ca

Fido is a Canadian mobile network operator owned by Rogers Communications. Here are the key points about Fido:

History and Overview

- Founded in 1996, Fido was the first GSM-based carrier in Canada and the first in North America to offer GPRS services[7]. - Acquired by Rogers Communications in 2004, Fido now operates as a mobile virtual network operator (MVNO) using the Rogers Wireless network[7]. - Positioned as a discount wireless brand, offering postpaid plans similar to competitors like Koodo Mobile[7].

Services

Mobile Plans and Devices

- Offers a range of postpaid mobile plans with data, talk, and text[4]. - Provides the latest smartphones from brands like Apple, Samsung, and Google[10]. - Features the Fido Payment Program, allowing customers to finance new devices with 0% APR[4].

Home Internet

- Offers cable internet services in select markets, primarily aimed at millennials[7]. - Packages include 30 Mbit/s speeds with 300 GB bandwidth caps[7].

Home Phone

- Provides wireless home phone services with unlimited Canada-wide calling[5]. - Offers portable service within the Fido wireless network coverage area[5].

Key Features

1. Data Overage Protection: Pauses data usage when the limit is reached to prevent overage charges[10].

2. 5 Extra Hours of Data: Provides 5 hours of unlimited data per month at no extra cost[10].

3. Fido Roam: Allows customers to use their plan's features in over 185 destinations for a daily fee8.

4. Device Protection Plans: Offers insurance and warranty coverage for devices[14].

5. Fido My Account App: Allows customers to manage their account, track usage, and make payments[10].

Customer Support

- Provides support through various channels including phone, live chat, and online forums[12]. - Has faced some criticism for long wait times and issues with account management[12].

Recent Developments

- Introduced new U.S. and international Fido Roam rates, effective March 3, 2025[17]. - Faced security concerns in 2023 with scammers obtaining customer account information[9].

Conclusion

Fido positions itself as a value-oriented mobile carrier in Canada, offering a range of services including mobile plans, home internet, and home phone. While it provides competitive pricing and features like data overage protection and roaming options, it has faced some challenges with customer service and security. As a subsidiary of Rogers Communications, Fido continues to evolve its offerings to meet the needs of Canadian consumers in the competitive telecommunications market.