Snowa.ir
Snowa.ir edit
Snowa is an Iranian appliance manufacturer based in Isfahan, Iran. The company was established in 2005 and has grown to become one of the largest producers of household appliances in Iran1[1][8].
Key points about Snowa:
1. Products: Snowa manufactures a wide range of household appliances, including:
- Refrigerators and freezers - Washing machines - Dishwashers - Gas stoves and ovens - Televisions - Air conditioners - Small appliances1[2][8]
2. History and Growth:
- Founded in 2005 in Murche Khort, Isfahan[1] - Started with producing ovens and evaporative coolers[4] - Gradually expanded product range over the years[1] - Now one of the leading appliance brands in Iran[7]
3. Company Structure:
- Snowa is a subsidiary of Entekhab Group, a larger holding company[12] - The name "Snowa" is an acronym for "Elements of the Iranian New Structure"[1]
4. Brand Identity:
- In 2015, Snowa underwent a rebranding process[1] - Changed logo colors from red to blue, green, and red[1] - Adopted the slogan "Count on us"[7]
5. Innovation and Technology:
- Operates SnowaTec, an innovation factory and technology center[10] - Focuses on creating smart and user-friendly interfaces for products5[3] - Has developed its own operating system for smart devices[16]
6. Awards and Certifications:
- Received ISO 9001, ISO 14001, and OHSAS 18001 certifications[1] - Won multiple iF Design Awards for various products5[3] - Recognized as one of the top 100 Iranian brands[1]
7. Market Position:
- Considered one of the largest and most popular home appliance brands in Iran[15] - Estimated annual revenue of around $141 million[8] - Employs approximately 800-900 people8[4]
8. International Presence:
- Has obtained CE Marking certification for exporting gas ovens to Europe[1] - Exports products to neighboring countries like Iraq[1]
9. Corporate Social Responsibility:
- Runs the "Snowa Award" program to support university research and foster industry-academia collaboration[3]
10. Online Presence:
- Official website: snowa.ir - Active on social media platforms[15] - Offers an online shop for direct purchases[6]
Snowa has positioned itself as a brand that combines Iranian cultural understanding with modern technology, aiming to provide innovative and user-friendly appliances tailored to the needs of Iranian consumers and expanding into international markets7[5].