Glami.cz
Glami.cz edit
Glami.cz is a leading European fashion discovery platform that operates as an online fashion search engine and aggregator. Here's a comprehensive overview of Glami.cz:
Company Background edit
- Founded in 2013 in the Czech Republic - Gradually expanded to operate across 13 European markets - Part of the GLAMI Group, a fashion technology company
Core Business Model edit
Glami.cz functions as:
1. A fashion search engine - allowing users to search across millions of fashion products 2. An aggregator - collecting product feeds from thousands of e-shops and brands 3. A discovery platform - helping users find and compare fashion items from multiple retailers in one place
Key Features edit
- Aggregates over 3 million fashion products from 4,600+ e-shops - Uses AI and machine learning for smart product categorization and personalized recommendations - Offers advanced filtering and detailed categorization to help users find specific items - Provides a wishlist feature and price drop notifications - Includes visual search functionality to find similar products from uploaded images - Focuses on sustainable and ethical fashion options
Technology edit
- Utilizes in-house AI technology for personalization and product discovery - Implements machine learning algorithms to understand user preferences - Uses an XML product feed system to regularly update product information from partner e-shops
Target Audience edit
- Fashion-conscious consumers looking for a wide range of clothing, shoes, accessories, and jewelry - Users seeking a convenient way to compare products and prices across multiple retailers - Shoppers interested in discovering new brands and sustainable fashion options
Business Model edit
- Operates on a cost-per-click (CPC) model, where partner e-shops pay when users click through to their websites - Offers a "Priority mode" for paid visibility and a "Restricted mode" for free limited visibility - Provides additional services like GLAMI TOP for collecting customer reviews
Market Presence edit
- One of the most visited online fashion platforms in Central and Eastern Europe - Serves over 40 million monthly visitors across its markets - Active in countries including Czech Republic, Slovakia, Romania, Hungary, Greece, Poland, Bulgaria, Slovenia, Croatia, Spain, Lithuania, Latvia, and Estonia
Recent Developments edit
- Launched an AI Shopping Assistant powered by ChatGPT in 2023 - Focusing on hyper-personalization and first-party data collection to enhance user experience - Expanding its offerings in sustainable and ethical fashion
Company Culture edit
- Emphasizes innovation and technology in fashion e-commerce - Promotes a diverse and international work environment - Encourages employee growth and autonomy
Glami.cz has positioned itself as a key player in the European online fashion market by leveraging technology to simplify and personalize the fashion discovery and shopping experience for millions of users1[1]3[2][14].