Openai/692e83cf-db50-8012-a682-9a60288b065f

This conversation was exported from ChatGPT

gpt-5-1

User: What is the benefit of the bots?

What is the benefit of the bots? What do they accomplish?

I’m just curious what the point of the bots is. I understand there are bots everywhere, and it’s our job to go to war with them, but I don’t see the benefit.

I’m getting slammed by bots right now. I own a Digital Marketing Agency and every single hit has been a bot. (I just started my company, so I’m still learning how to deal with the bots. Any help would be appreciated.)

They fill out the form, one person even filled out a detailed description of an outdoor ecommerce business that I thought was legit.

I reached out with personalized emails for each of them, and none of the email addresses exist, and when I texted the numbers, I got no response besides one person saying they didn’t know anything about my company.

Only thing I haven’t done to confirm is call, but I like to send a text to nudge a schedule with my calendar.

I’m pretty sure I’m right about the bots though.

But what do they gain from this? I read somewhere that they’re doing affiliate marketing and they somehow use my information to fake that they’ve done any work for their company and they get paid.

If that’s true, I’m not understanding how it works. I’m also into cybersecurity, so this kind of stuff fascinates me.

I’d appreciate a breakdown like I’m five, please.

Thank you everyone in advance.

Assistant: Here’s the simple, 5-year-old-level breakdown — but with the real-world cybersecurity details behind it.

Here’s the simple, 5-year-old-level breakdown — but with the real-world cybersecurity details behind it.

You’re not imagining it. You are being hit by bots. And yes, it’s annoying, pointless-looking, and confusing… but bots always do things for a reason.

🧸 Explain Like I’m Five

Imagine you have a mailbox outside your house.

Now imagine:

• Robots keep stuffing fake letters in it.
• Some have drawings.
• Some have pretend addresses.
• Some even look “real.”

You open them… they’re nonsense.

Why? Because the robots aren’t trying to talk to you. They’re testing the mailbox, not the letters.

They want to know:

• “Can I shove things in here?”
• “Can I break it?”
• “Can I trick it?”
• “Can I use it to trick others?”

Your contact form is that mailbox.

🧠 Now, the real-world explanation (still simple):

Bots submit forms for several big reasons:

✅ 1. They want to find weak websites

Bots are constantly scanning the internet looking for:

• weak forms
• outdated plugins
• places where they can run code
• places where they can inject spam links
• places where they can create accounts

Your form submission is basically a “poke”:

“Is this form protected? Does it allow scripts? Does it store data I can manipulate?”

If your form responds in a certain way, they mark your site as “usable” for future abuse.

✅ 2. They want to test the value of your emails and domain

A bot fills your form with a fake request because:

• If your site automatically replies → they verify your domain can send email
• If you reply manually → your domain reputation rises
• They can then spoof your domain (pretend to be you) more convincingly
• They can add your domain to lists for future targeting

Basically, they’re checking:

“Is this domain alive? Does someone respond? Can we exploit it later?”

✅ 3. They want to poison your analytics

This is called referrer spam or lead spam.

What they gain:

• They inflate your traffic numbers
• They lower the quality of your leads
• They make your GA4/GTM less reliable
• They hope you’ll click on URLs in their submissions (“SEO spam”)
• Some try to sell traffic-laundering services based on your analytics

This is why early-stage companies get hit the most — you’re “unprotected.”

✅ 4. They want backlinks (yes, even via forms)

Many bots paste:

• URLs
• company names
• weird text
• “Try this ecommerce funnel”

They’re attempting to:

• get their site’s URL published in your CRM
• get it emailed internally
• get it indexed in your site logs
• get it saved into public databases

This helps with low-level spam SEO.

✅ 5. They are part of “lead generation fraud”

This is what you mentioned — and it is real.

Here’s the simple version:

1. A shady affiliate gets paid for “leads.”
2. Real leads cost money.
3. So they use bots to submit fake leads to advertisers.
4. The advertiser thinks: “Wow, 200 new leads today!”
5. They pay the affiliate $6–$15 per lead.
6. The leads are all garbage.

Your site isn’t the target. Your form is just a testing ground.

Bots use thousands of random websites to test their scripts before hitting the real advertiser forms (insurance, finance, SaaS free trials, job applications, mortgage leads, etc.).

✅ 6. They may be trying to brute force your tech stack

Bots fill forms to:

• detect your hosting provider
• see what CMS you use
• see how your server responds to malformed data
• gather small signals for a later major attack

This is like knocking on the walls to see where the hollow spots are.

🧨 7. Some bots send harmless nonsense to camouflage harmful bots

Big spam networks use a strategy called signal dilution:

• They send thousands of fake, harmless-looking leads
• Meanwhile, they quietly send one malicious payload
• Security teams get distracted by the noise

Your fake ecommerce lead could simply be camouflage.

❌ 8. They want to train LLMs / AI scrapers

Yes, some bots:

• fill forms to gather your email responses
• train models using your replies
• test how agencies respond
• generate industry-specific datasets (“marketing agency lead follow-ups”)

This is increasingly common in cheap offshore LLM farms.

🎯 How to Stop 95% of Form Bots Instantly

Here is what actually works (from someone who has fought a LOT of bots):

1. Add a hidden honeypot field

Bots fill it. Humans never do. You auto-reject those submissions.

2. Add rate limiting

No IP should submit your form more than once per minute.

3. Add Cloudflare Turnstile (reCAPTCHA alternative)

Invisible. Free. Kills most bot networks.

4. Validate phone + email

Check:

• Email domain exists
• MX records exist
• Phone number is valid
• Number is mobile/VOIP/fixed line
• Looking at carrier reputation

Tools like:

• ZeroBounce
• Abstract API
• Vonage Verify

5. Block disposable emails

Bots love @tempmail, @sharklasers, @mailinator, etc.

6. Don’t show form success messages until server-side validation passes

Bots often look for “success” strings.

💡 For Your Agency: Here’s the real threat level

👉 You’re not being targeted personally 👉 You're not being hacked 👉 Bots simply found a form with low friction 👉 They're using it for testing + validation + spam scoring 👉 It's normal (annoying, but normal) for new domains

📩 If you want, I can also:

• audit your form
• recommend the best bot-protection method for your stack
• give you copy-and-paste code for honeypots
• help you implement Cloudflare Turnstile
• help you build a spam-resistant lead pipeline

Just tell me what stack or form builder you’re using.