Fresha.com

Fresha is a leading online platform for booking beauty and wellness appointments. Here are the key aspects of Fresha:

Overview

Fresha (formerly known as Shedul) is a cloud-based salon and spa management software that allows businesses to manage appointments, staff, clients, and payments. It also operates a consumer-facing marketplace where customers can discover and book services.

Key Features

For Businesses

- Appointment Scheduling: Easy-to-use calendar for managing bookings - Point of Sale (POS) System: Process payments and manage inventory - Client Management: Store client information and booking history - Marketing Tools: Send automated messages and promotions to clients - Reporting and Analytics: Track business performance and insights - Online Booking: Allow clients to book appointments 24/7 through multiple channels

For Consumers

- Service Discovery: Find and book local beauty and wellness services - Online Booking: Make appointments anytime through the app or website - Reviews: Read and leave reviews for businesses - Reminders: Receive automated appointment reminders

Business Model

Fresha operates on a "freemium" model:

- The core software is free for businesses to use - Fresha charges a commission on new client bookings made through its marketplace - Additional fees apply for payment processing and marketing features

Global Reach

- Available in over 120 countries - Used by over 450,000 professionals - Over 1 billion appointments booked through the platform

Technology

- Cloud-based software accessible on desktop and mobile devices - Offers integrations with other platforms like Google, Instagram, and Facebook

User Experience

Fresha is known for its user-friendly interface, making it easy for both businesses and consumers to use. The platform has received positive reviews for its simplicity and effectiveness.

Competition

Fresha competes with other salon software providers like Vagaro, Mindbody, and Booksy. Its free core offering and marketplace model help differentiate it in the market.

Recent Developments

Fresha continues to expand its features and global presence. The company has received significant venture capital funding to fuel its growth and product development.

In summary, Fresha is a comprehensive platform that serves both beauty/wellness businesses and consumers, providing tools for appointment management, online booking, and business growth. Its freemium model and user-friendly design have contributed to its rapid adoption worldwide.