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Instacart.com: Difference between revisions

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创建页面，内容为“== Overview == Basic Information * Title: instacart.com/ How fast does instacart.com load? * Slow (4.147 Seconds), 92% of sites are faster. Additional Information * Adult Content: None * Primary Language: en (Encoding: us-ascii) == Contributing Subdomains == Where do visitors go on instacart.com? {| class="wikitable" |+ !Subdomain !Percent of Visitors !Percent of PageViews !PageViews Per User |- |instacart.com |96.87%% |62.25%% |4.10 |- |shoppers-ad…”
 
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== Overview ==
= Instacart.com =


Basic Information
Instacart is the leading grocery delivery platform in the United States and the leading grocery technology company in North America, offering same-day delivery and pick-up services for groceries and other essential items1<ref name="ref3">3</ref>. Founded in 2012, the company operates under the legal name Maplebear Inc. and is based in San Francisco[3].


* Title: instacart.com/
== How Instacart Works ==


Instacart connects customers with personal shoppers who select, purchase, and deliver groceries and other products from participating retailers. Here's an overview of the process:


1. Customers place orders through the Instacart app or website, selecting items from available stores in their area[1].
2. They can choose delivery or pickup options and select preferred time slots[1].
3. Personal shoppers accept orders, shop for the items, and deliver them to the customer's home or prepare them for pickup[1].
4. Customers can communicate with shoppers through the app, providing instructions or approving substitutions for out-of-stock items[1].


== Key Features and Services ==


How fast does instacart.com load?
'''Instacart Platform''': The company offers various services to retailers, including:


* Slow (4.147 Seconds), 92% of sites are faster.
- Advertising solutions
- Home delivery services
- Inventory management tools
- AI-powered pricing optimization (through the acquisition of Eversight)[3]


'''Instacart+''': An annual membership program (formerly Instacart Express) that offers benefits such as:


Additional Information
- Free delivery on eligible orders
- Reduced service fees
- Family shopping features, including shared membership and cart collaboration[3]


* Adult Content: None
'''Alcohol Delivery''': Available in 27 states, 2 Canadian provinces, and Washington, D.C., covering over 21,000 stores[3].
* Primary Language: en (Encoding: us-ascii)


'''SNAP/EBT Support''': Instacart reaches nearly 98% of SNAP households, offering delivery services from approximately 30,000 stores across all 50 states[3].


== Contributing Subdomains ==
== Partnerships and Reach ==
Where do visitors go on instacart.com?
{| class="wikitable"
|+
!Subdomain
!Percent of Visitors
!Percent of PageViews
!PageViews Per User
|-
|instacart.com
|96.87%%
|62.25%%
|4.10
|-
|shoppers-admin.instacart.com
|2.34%%
|20.89%%
|57
|-
|admin.instacart.com
|2.27%%
|15.20%%
|43
|-
|logistics.instacart.com
|1.63%%
|0.63%%
|2.5
|-
|shoppers.instacart.com
|2.05%%
|0.61%%
|1.9
|-
|ads.instacart.com
|0.27%%
|0.17%%
|4
|-
|krogerconvenience.instacart.com
|0.14%%
|0.10%%
|4
|-
|OTHER
|0%
|0.15%%
|0
|}


== Usage Statistics ==
Instacart has an extensive network of partnerships:
{| class="wikitable"
|+
!Data
!Rank
!Reach of PerMillion
!PageViews of PerMillion
!PageViews of PerUser
|-
|3-Month
|2002 (+312)
|244 (-1.57%)
|36.6 (+2%)
|5.55 (+4%)
|-
|1-Month
|1928 (-139)
|250 (+4%)
|43.4 (+30%)
|6.39 (+25%)
|-
|7-Day
|2072 (+161)
|244 (-8.786%)
|39.8 (-4.09%)
|6.1 (+5%)
|-
|1-Day
|2410 (+214)
|250 (+7%)
|37 (+27%)
|6.3 (+20%)
|}


== Traffic History ==
- Over 1,500 retail partners
{| class="wikitable"
- More than 85,000 grocery stores
|+
- Collaborations with over 6,000 consumer packaged goods brands[3]
!Date
!Rank
!Reach of PerMillion
!PageViews of PerMillion
!PageViews of PerUser
|-
|2019-12-14
|3689
|120
|40
|11.00
|-
|2019-12-15
|2469
|170
|69
|13.00
|-
|2019-12-16
|2758
|170
|39
|8.70
|-
|2019-12-17
|2956
|160
|31
|7.10
|-
|2019-12-18
|3051
|150
|32
|7.40
|-
|2019-12-19
|2892
|160
|34
|7.70
|-
|2019-12-20
|3173
|150
|32
|7.70
|-
|2019-12-21
|6741
|63
|27
|13.00
|-
|2019-12-22
|2110
|180
|87
|14.00
|-
|2019-12-23
|2313
|190
|44
|8.20
|-
|2019-12-24
|9571
|49
|15
|10.00
|-
|2019-12-25
|82611
|7
|1.7
|8.00
|-
|2019-12-26
|4506
|120
|18
|5.20
|-
|2019-12-27
|10215
|45
|18
|14.00
|-
|2019-12-28
|2921
|150
|48
|10.00
|-
|2019-12-29
|2707
|170
|40
|7.10
|-
|2019-12-30
|13376
|39
|9
|8.30
|-
|2019-12-31
|9676
|51
|12
|7.50
|-
|2020-01-01
|3001
|150
|36
|7.30
|-
|2020-01-02
|3683
|160
|17
|3.90
|-
|2020-01-03
|9682
|59
|9.1
|5.60
|-
|2020-01-04
|6054
|76
|25
|11.00
|-
|2020-01-05
|6959
|66
|22
|10.00
|-
|2020-01-06
|2356
|200
|37
|6.90
|-
|2020-01-07
|19992
|27
|5.4
|7.40
|-
|2020-01-08
|3204
|150
|28
|7.00
|-
|2020-01-09
|2359
|200
|37
|7.00
|-
|2020-01-10
|10084
|50
|11
|8.20
|-
|2020-01-11
|3004
|150
|40
|8.60
|-
|2020-01-12
|7177
|77
|12
|4.90
|-
|2020-01-13
|14279
|38
|7.1
|7.00
|}


== Data Source and Validity ==
Notable partnerships include Loblaw Companies in Canada, Rite Aid, Walmart (pilot program), and various other major retailers[3].


The information is sourced from Amazon's Alexa Top Sites service. It's important to note that this service was discontinued as of May 15, 2022. The data presented is collected up to the final day of API interface availability, which was December 15, 2022.
== Technology and Innovation ==


== Alternative Tools and Recommendations ==
Instacart is investing heavily in AI and technology to improve its services:


If you are an SEO professional, it is recommended to utilize platforms such as Semrush, Ahrefs, or Similarweb for comprehensive data analytics. For those solely interested in website rankings, Cloudflare Radar serves as a suitable alternative.
- Development of in-store companion apps for retailers
- Implementation of AI-powered discovery tools for emerging brands
- Integration with health savings accounts (HSA) and flexible spending accounts (FSA) for eligible purchases[1]
 
== Business Model and Revenue ==
 
Instacart generates revenue through various channels:
 
- Service fees charged to customers
- Markup on product prices compared to in-store prices
- Advertising revenue from brands and retailers
- Subscription fees from Instacart+ members1<ref name="ref5">5</ref>
 
== Pros and Cons ==
 
'''Pros''':
- Convenient and time-saving for customers
- Wide selection of stores and products
- Same-day delivery options
- Opportunity for flexible work as a shopper
 
'''Cons''':
- Higher costs compared to in-store shopping due to fees and markups
- Potential for out-of-stock items and substitutions
- Delivery delays during peak times
- Limited control over product selection compared to in-person shopping[5]
 
== Recent Developments ==
 
- In 2022, Instacart launched shoppable recipes in partnership with TikTok, Hearst Magazine, and Tasty[3].
- The company expanded its services to include digital tools for medical providers to promote nutritious foods to patients[3].
- In 2023, Instacart partnered with Peacock, and in 2024, it collaborated with Uber Eats to offer food delivery from restaurants[3].
 
Instacart has become a significant player in the e-commerce and grocery delivery space, continually expanding its services and partnerships to meet the evolving needs of consumers and retailers alike.
 
== References ==
<references />
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