Mediamarkt.gr: Difference between revisions
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= | = Mediamarkt.gr = | ||
MediaMarkt is a major European electronics retailer that operated in Greece until recently. Here are the key points about MediaMarkt's presence and operations in Greece: | |||
1. Market Entry and Expansion: | |||
MediaMarkt entered the Greek market in 2005 as part of its European expansion strategy[1]. The company opened multiple stores across Greece over the years, becoming one of the largest consumer electronics retailers in the country. | |||
2. Online and Offline Presence: | |||
MediaMarkt operated both physical stores and an e-commerce website (mediamarkt.gr) in Greece. The online store allowed customers to browse and purchase a wide range of electronics and appliances[2]. | |||
3. Product Categories: | |||
MediaMarkt.gr offered products across various categories including electronics, home appliances, computers, smartphones, gaming, and more[10]. | |||
4. Revenue and Performance: | |||
In 2023, the online revenue of mediamarkt.gr was estimated at US$8.6 million. The store generated most of its eCommerce net sales from Greece and primarily in the Electronics category[10]. | |||
5. Omnichannel Strategy: | |||
Like other MediaMarkt operations, the Greek division likely employed an omnichannel retail strategy, integrating online and offline shopping experiences for customers[8]. | |||
6. Ownership Changes: | |||
In 2019, MediaMarkt sold a 75% stake in its Greek operations to Olympia Group, which owns the competing Public chain of stores[1]. | |||
7. Exit from Greek Market: | |||
In 2023, MediaMarkt completely exited the Greek market by selling its remaining 25% stake to Public Group1<ref name="ref4">4</ref>. This move was part of MediaMarkt's strategy to focus on core markets and improve profitability. | |||
8. Transition of Operations: | |||
Following the exit, the MediaMarkt stores and online operations in Greece were integrated into the Public brand. Customers of mediamarkt.gr were likely redirected to public.gr for future purchases[4]. | |||
9. Impact on Customers: | |||
The transition may have affected existing MediaMarkt customers in Greece, potentially changing warranty services, return policies, and loyalty programs. However, specific details on how customer accounts and services were handled during the transition are not provided in the available sources. | |||
10. Market Position: | |||
Prior to its exit, MediaMarkt was a significant player in the Greek consumer electronics market, competing with other major retailers like Public and Kotsovolos[10]. | |||
It's important to note that as of 2024, MediaMarkt no longer operates directly in Greece. Any current searches for mediamarkt.gr are likely to redirect to Public's website or show historical information. For the most up-to-date information on electronics retail in Greece, customers should refer to active retailers in the market. | |||
== | == References == | ||
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