|
|
| Line 1: |
Line 1: |
| == Overview == | | = Vanguard.com = |
|
| |
|
| Basic Information
| | Vanguard is one of the world's largest and most respected investment management companies. Here is a comprehensive overview of Vanguard: |
|
| |
|
| * Title: Vanguard Group
| | History and Background: |
| * Description: One of the most-capitalized fund companies, specialized in mutual and exchange-traded index funds. Also offers services including brokerage, retirement investing, advice and college savings.
| | - Founded in 1975 by John C. Bogle |
| * Online Since: 06-Sep-1995
| | - Pioneered the concept of index investing with the launch of the first index mutual fund for individual investors in 1976 |
| | - Structured as a mutual company owned by its member funds, which are in turn owned by their shareholders |
| | - Headquartered in Malvern, Pennsylvania |
|
| |
|
| | Key Facts: |
| | - Over $10.4 trillion in global assets under management as of November 2024 |
| | - More than 50 million investors worldwide as of December 2024 |
| | - Offers over 400 mutual funds and ETFs globally |
| | - Known for its low-cost index funds and ETFs |
| | - Second largest provider of ETFs after BlackRock's iShares |
|
| |
|
| How fast does vanguard.com load?
| | Investment Philosophy: |
| | - Focuses on low-cost investing to help investors keep more of their returns |
| | - Emphasizes long-term, buy-and-hold investing rather than active trading |
| | - Promotes broad diversification through index funds that track entire markets |
| | - Adheres to four key investing principles: goals, balance, cost, and discipline |
|
| |
|
| * Fast (1.262 Seconds), 41% of sites are faster.
| | Products and Services: |
| | - Mutual funds (both index and actively managed) |
| | - Exchange-traded funds (ETFs) |
| | - Individual retirement accounts (IRAs) |
| | - 401(k) retirement plans |
| | - 529 college savings plans |
| | - Brokerage services |
| | - Financial planning and advice |
| | - Asset management for institutions |
|
| |
|
| | Key Investment Options: |
| | - Total Stock Market Index Fund |
| | - S&P 500 Index Fund |
| | - Total Bond Market Index Fund |
| | - Target Retirement Funds |
| | - LifeStrategy Funds |
|
| |
|
| Additional Information
| | Advice Services: |
| | - Vanguard Digital Advisor - Automated robo-advisor service |
| | - Vanguard Personal Advisor - Combines human advisors with technology |
| | - Vanguard Personal Advisor Select - For clients with $500,000+ in assets |
| | - Vanguard Personal Advisor Wealth Management - For high net worth clients |
|
| |
|
| * Adult Content: None
| | Corporate Structure: |
| * Primary Language: en (Encoding: us-ascii)
| | - Owned by its member funds, which are owned by fund shareholders |
| * Keywords: ['Mutual Funds', 'Fund Families']
| | - This unique structure allows Vanguard to return profits to investors through lower fees |
| * Owned Domains: Includes [('ewhatsnew.com',), ('international-medical-coverage.com',), ('johnharthuntereducationalfoundation.org',), ('meetvanguard.com',), ('physicians-health.com',), ('vangaurd.com',), ('vanguardcareers.com',), ('vanguardcharitable.org',), ('vanguardviper.com',), ('vanguardvipers.com',)]
| |
|
| |
|
| == Contributing Subdomains ==
| | Technology and Innovation: |
| Where do visitors go on vanguard.com?
| | - Continually enhancing digital platforms and mobile apps |
| {| class="wikitable"
| | - Investing in AI and machine learning to improve investment management and client service |
| |+
| |
| !Subdomain
| |
| !Percent of Visitors
| |
| !Percent of PageViews
| |
| !PageViews Per User
| |
| |-
| |
| |investor.vanguard.com
| |
| |70.53%%
| |
| |24.60%%
| |
| |2.31
| |
| |-
| |
| |personal.vanguard.com
| |
| |60.79%%
| |
| |20.58%%
| |
| |2.24
| |
| |-
| |
| |web.vanguard.com
| |
| |56.21%%
| |
| |17.57%%
| |
| |2.07
| |
| |-
| |
| |logon.vanguard.com
| |
| |71.89%%
| |
| |16.29%%
| |
| |1.50
| |
| |-
| |
| |personal1.vanguard.com
| |
| |24.51%%
| |
| |7.67%%
| |
| |2.1
| |
| |-
| |
| |ownyourfuture.vanguard.com
| |
| |12.73%%
| |
| |4.35%%
| |
| |2.3
| |
| |-
| |
| |retirementplans.vanguard.com
| |
| |6.51%%
| |
| |2.95%%
| |
| |3.0
| |
| |-
| |
| |c1.vanguard.com
| |
| |6.03%%
| |
| |1.61%%
| |
| |1.8
| |
| |-
| |
| |personal-advisor.vanguard.com
| |
| |2.99%%
| |
| |0.64%%
| |
| |1.4
| |
| |-
| |
| |smallbiz.vanguard.com
| |
| |0.91%%
| |
| |0.60%%
| |
| |4.3
| |
| |-
| |
| |webt.vanguard.com
| |
| |1.33%%
| |
| |0.32%%
| |
| |1.6
| |
| |-
| |
| |support.vanguard.com
| |
| |1.76%%
| |
| |0.31%%
| |
| |1.2
| |
| |-
| |
| |advisors.vanguard.com
| |
| |1.15%%
| |
| |0.30%%
| |
| |1.7
| |
| |-
| |
| |vanguard.com
| |
| |1.59%%
| |
| |0.29%%
| |
| |1.2
| |
| |-
| |
| |corporate.vanguard.com
| |
| |1.58%%
| |
| |0.28%%
| |
| |1.2
| |
| |-
| |
| |digital-advisor.vanguard.com
| |
| |0.33%%
| |
| |0.26%%
| |
| |5.1
| |
| |-
| |
| |institutional.vanguard.com
| |
| |0.96%%
| |
| |0.24%%
| |
| |1.7
| |
| |-
| |
| |fws.vanguard.com
| |
| |1.16%%
| |
| |0.18%%
| |
| |1.0
| |
| |-
| |
| |myplanmanager.vanguard.com
| |
| |0.40%%
| |
| |0.14%%
| |
| |2.3
| |
| |-
| |
| |api.vanguard.com
| |
| |0.53%%
| |
| |0.14%%
| |
| |1.7
| |
| |-
| |
| |sign-up.vanguard.com
| |
| |0.57%%
| |
| |0.12%%
| |
| |1.4
| |
| |-
| |
| |global.vanguard.com
| |
| |0.59%%
| |
| |0.09%%
| |
| |1
| |
| |-
| |
| |fund-docs.vanguard.com
| |
| |0.34%%
| |
| |0.07%%
| |
| |1
| |
| |-
| |
| |mdl-medallia-digital.vanguard.com
| |
| |0.33%%
| |
| |0.06%%
| |
| |1
| |
| |-
| |
| |OTHER
| |
| |0%
| |
| |0.36%%
| |
| |0
| |
| |}
| |
|
| |
|
| == Usage Statistics ==
| | Global Presence: |
| {| class="wikitable"
| | - Operations in the United States, Europe, Australia, and parts of Asia |
| |+
| | - Offers country-specific funds and ETFs in various markets |
| !Data
| |
| !Rank
| |
| !Reach of PerMillion
| |
| !PageViews of PerMillion
| |
| !PageViews of PerUser
| |
| |-
| |
| |3-Month
| |
| |2342 (+501)
| |
| |201 (-7.691%)
| |
| |36.9 (-7.143%)
| |
| |6.80 (+0.6%)
| |
| |-
| |
| |1-Month
| |
| |2421 (+81)
| |
| |203 (+0.6%)
| |
| |36.4 (-2.44%)
| |
| |6.61 (-3.08%)
| |
| |-
| |
| |7-Day
| |
| |2516 (+409)
| |
| |200 (-15.65%)
| |
| |35.3 (-18.21%)
| |
| |6.6 (-3.07%)
| |
| |-
| |
| |1-Day
| |
| |1891 (-1108)
| |
| |300 (+83%)
| |
| |50.1 (+73%)
| |
| |7.2 (-5.007%)
| |
| |}
| |
|
| |
|
| == Traffic History ==
| | Corporate Citizenship: |
| {| class="wikitable"
| | - Promotes financial literacy and investor education |
| |+
| | - Engages in corporate governance and advocates for shareholder rights |
| !Date
| | - Focuses on environmental, social, and governance (ESG) investing options |
| !Rank
| |
| !Reach of PerMillion
| |
| !PageViews of PerMillion
| |
| !PageViews of PerUser
| |
| |-
| |
| |2019-12-14
| |
| |1664
| |
| |270
| |
| |59
| |
| |7.10
| |
| |-
| |
| |2019-12-15
| |
| |2208
| |
| |220
| |
| |45
| |
| |6.70
| |
| |-
| |
| |2019-12-16
| |
| |4669
| |
| |120
| |
| |18
| |
| |6.00
| |
| |-
| |
| |2019-12-17
| |
| |1714
| |
| |280
| |
| |46
| |
| |6.10
| |
| |-
| |
| |2019-12-18
| |
| |1798
| |
| |250
| |
| |49
| |
| |7.00
| |
| |-
| |
| |2019-12-19
| |
| |1546
| |
| |280
| |
| |60
| |
| |7.60
| |
| |-
| |
| |2019-12-20
| |
| |1842
| |
| |250
| |
| |44
| |
| |6.00
| |
| |-
| |
| |2019-12-21
| |
| |1632
| |
| |270
| |
| |56
| |
| |6.20
| |
| |-
| |
| |2019-12-22
| |
| |2315
| |
| |210
| |
| |41
| |
| |6.10
| |
| |-
| |
| |2019-12-23
| |
| |1433
| |
| |320
| |
| |55
| |
| |6.20
| |
| |-
| |
| |2019-12-24
| |
| |1464
| |
| |310
| |
| |58
| |
| |6.20
| |
| |-
| |
| |2019-12-25
| |
| |3913
| |
| |120
| |
| |27
| |
| |7.00
| |
| |-
| |
| |2019-12-26
| |
| |1243
| |
| |350
| |
| |76
| |
| |7.60
| |
| |-
| |
| |2019-12-27
| |
| |1092
| |
| |400
| |
| |79
| |
| |6.90
| |
| |-
| |
| |2019-12-28
| |
| |1500
| |
| |310
| |
| |54
| |
| |5.50
| |
| |-
| |
| |2019-12-29
| |
| |1777
| |
| |260
| |
| |53
| |
| |6.40
| |
| |-
| |
| |2019-12-30
| |
| |1312
| |
| |360
| |
| |61
| |
| |6.10
| |
| |-
| |
| |2019-12-31
| |
| |1120
| |
| |370
| |
| |86
| |
| |7.50
| |
| |-
| |
| |2020-01-01
| |
| |857
| |
| |480
| |
| |110
| |
| |7.20
| |
| |-
| |
| |2020-01-02
| |
| |799
| |
| |530
| |
| |94.9
| |
| |6.60
| |
| |-
| |
| |2020-01-03
| |
| |849
| |
| |520
| |
| |99
| |
| |6.90
| |
| |-
| |
| |2020-01-04
| |
| |1110
| |
| |400
| |
| |83
| |
| |6.70
| |
| |-
| |
| |2020-01-05
| |
| |1608
| |
| |290
| |
| |59
| |
| |6.50
| |
| |-
| |
| |2020-01-06
| |
| |1209
| |
| |360
| |
| |75
| |
| |7.90
| |
| |-
| |
| |2020-01-07
| |
| |1396
| |
| |330
| |
| |58
| |
| |6.60
| |
| |-
| |
| |2020-01-08
| |
| |1443
| |
| |320
| |
| |57
| |
| |6.90
| |
| |-
| |
| |2020-01-09
| |
| |1236
| |
| |370
| |
| |64
| |
| |6.50
| |
| |-
| |
| |2020-01-10
| |
| |1166
| |
| |390
| |
| |71.8
| |
| |6.60
| |
| |-
| |
| |2020-01-11
| |
| |1595
| |
| |280
| |
| |64
| |
| |7.40
| |
| |-
| |
| |2020-01-12
| |
| |1983
| |
| |230
| |
| |51
| |
| |6.90
| |
| |-
| |
| |2020-01-13
| |
| |1450
| |
| |320
| |
| |55
| |
| |6.50
| |
| |}
| |
|
| |
|
| == Data Source and Validity ==
| | Recent Developments: |
| | - Expanding personalized indexing capabilities |
| | - Launching new active ETFs |
| | - Continuing to reduce fees across many funds |
| | - Appointed Salim Ramji as new CEO effective July 2024 |
|
| |
|
| The information is sourced from Amazon's Alexa Top Sites service. It's important to note that this service was discontinued as of May 15, 2022. The data presented is collected up to the final day of API interface availability, which was December 15, 2022.
| | Vanguard's influence extends beyond its own products, as its low-cost approach has pushed the entire investment industry towards lower fees and greater transparency. The company's commitment to putting investors first through its unique ownership structure and focus on low costs has made it a trusted name in the investment world. |
| | |
| == Alternative Tools and Recommendations ==
| |
| | |
| If you are an SEO professional, it is recommended to utilize platforms such as Semrush, Ahrefs, or Similarweb for comprehensive data analytics. For those solely interested in website rankings, Cloudflare Radar serves as a suitable alternative.
| |