Editing Openai/7ac35a1d-067a-425d-a18f-ef913eac191d (section)

===== B2B Licensing Model: =====
* Recurring Revenue: The licensing model typically includes recurring fees for ongoing services, creating a stable and predictable revenue stream. This financial stability is crucial for business growth and sustainability.
* Upfront Fees: One-time setup fees provide immediate revenue, helping to cover initial costs and fund further expansion.

DTC Model:
* Variable Revenue: Consumer purchases can be more sporadic and influenced by market trends and individual financial situations, leading to less predictable revenue streams.
* High Churn Risk: Consumer retention can be challenging, with higher churn rates compared to B2B relationships where the value proposition is deeply integrated into the practitioner's practice.