Editing Openai/6913b4df-ecf0-8009-8920-2b1e5cfee216 (section)

=== 1. Pick products that force repeat purchases. If it’s one-and-done, you’ll forever be acquiring customers. Consumables, refills, and pods are your best friends. (See many sources on subscription/private-label growth). dripshipper.io<ref>{{cite web|title=dripshipper.io|url=https://www.dripshipper.io/blog/33-best-consumable-products-to-sell-online|publisher=dripshipper.io|access-date=2025-11-11}}</ref> ===
# Design differentiator beats price war. If you can own a look, a UX, and packaging, Amazon’s low price racers matter less.
# Certify the risky ones up front. Anything electrical, baby- or health-adjacent needs documents. Pay for tests before scaling ads.
# Supplier playbook: find 2+ suppliers, get sample runs, insist on low-MOQ private-label trials (500–2,000 units), ask for mockups of packaging, and negotiate exclusivity in a region for 3–6 months.
# Unit economics first: target 3× markup (wholesale → retail) on the hardware and 6–10× on consumables where possible. Otherwise, the paid-ads math dies.
# Go narrow, then expand: launch one hero SKU + 2 refills/accessories. If CAC < LTV, scale the ecosystem.
# Play the scarcity & drops model: timed drops, seasonal colors, artist collabs — these let you markup and test price elasticity.
# Brand moat = experience, not patent. Packaging, onboarding, community, warranty, and content lock customers in, not the part itself.

If you want the next move, choose one and I’ll do it now (I’ll act like your merciless growth partner and deliver final, usable assets):

A. Top 12 test SKUs: I pick 12 winners from the 60 and give you supplier search keywords, estimated landed cost bands, target retail price, 3 ad hooks, and a 4-week launch plan.
B. Supplier outreach + QC pack: I’ll write 6 outreach emails (initial + followups) and a 12-point QC & sample checklist tailored to your top SKU.
C. Ranked 60 → 120 expansion: I’ll expand this into 120 prioritized SKUs, ranked by brandability, margin potential, and sourcing ease.

Pick A, B or C. I’ll execute immediately — no waiting.