Editing Openai/691cb219-9ed0-800f-972c-74d705e685fc (section)

==== 2. Mapping your analogies ====

| Company / Program                | What they score / certify                                                                                       | What they sell                                                                                                                                                              | Key independence logic                                                                                    |
| -------------------------------- | --------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------ | --------------------------------------------------------------------------------------------------------- |
| Moody’s                          | Creditworthiness of debt (bonds, ABS, etc.)
Wikipedia                                                           | Ratings, data, analytics – but they don’t lend the money themselves.
Wikipedia
+1                                                                                           | “We’re a third‑party opinion on risk, not the lender.”                                                    |
| Gartner                          | Vendors/solutions in a market (e.g. Magic Quadrant placements).
Gartner
+1                                      | Research subscriptions, advisory, consulting, conferences – but not the software they rate.
Gartner
+1                                                                      | “We don’t sell the products we evaluate; our product is the evaluation.”                                  |
| Informed Choice / INFORMED (LGC) | Safety/quality of protein & supplement products (banned substances, label claims).
choice.wetestyoutrust.com
+1 | Lab testing + certification marks; LGC separately sells reference materials, measurement tools, etc., not the supplements themselves.
LGC Standards
+2
selectscience.net
+2 | “We test products made by others; our business is measurement and certification.”                         |
| You                              | Safety & robustness of AI systems and AI companies (stress tests, safety scores).                               | Scores + red‑teaming product, but no AI utilization model / foundation model.                                                                                               | “We do not compete with the AI systems we score; we provide the measurement and the tools to improve it.” |

So the pattern is:
They don’t sell the thing that’s being scored. They sell testing, analytics, and guidance. You fit that pattern.