Editing Openai/7ac35a1d-067a-425d-a18f-ef913eac191d (section)

===== B2B Licensing Model: =====
* Leverage Existing Networks: Healthcare practitioners and wellness professionals already have established client bases. By licensing your processes and systems to them, you can quickly scale your business without needing to build a consumer base from scratch.
* Faster Adoption: Practitioners are often looking for ways to enhance their practice and can see immediate value in adopting proven systems that improve patient outcomes and operational efficiency.

DTC Model:
* Consumer Acquisition: Building a consumer base from scratch requires significant marketing efforts and time. Consumer health decisions often involve longer sales cycles and higher trust-building efforts.
* Market Penetration: Entering the consumer market typically involves competing with established brands and requires substantial investment in marketing and education to differentiate your offerings.