Editing Openai/7ac35a1d-067a-425d-a18f-ef913eac191d (section)

===== Based on the current information and typical market dynamics: =====

If the DTC model is validated:
* Balance Your Focus: Allocate resources to both the DTC and B2B models. Use insights from the DTC market to enhance the B2B offering and vice versa.
* Expand and Scale: Aggressively scale the DTC model while simultaneously building a robust B2B licensing program.

If the DTC model is not validated:
* Prioritize B2B: Focus on rapidly developing and scaling the B2B licensing model. This approach leverages the existing client bases and credibility of healthcare practitioners, offering a clearer path to profitability.
* DTC as Long-Term Goal: Continue small-scale DTC pilots and market research to validate the model gradually. Use data from B2B success to support future DTC expansion.