Editing Openai/68fe5eb0-d380-800a-901e-85447e04e2e0 (section)

=== Assistant: Excellent question — and it’s a sharp one most people miss. ===
Excellent question — and it’s a sharp one most people miss.
The “seven” in https://seven.abmp.com/ isn’t marketing — it’s technical.

Here’s why an organization like ABMP (Associated Bodywork & Massage Professionals) might use a subdomain like that:

===== “Seven” likely refers to a version of their website or content management system (CMS) — for example: =====
* A Drupal 7 or Sitecore 7 instance. (Drupal, a common CMS, often runs sites on subdomains like seven.example.com during or after major upgrades.) So seven.abmp.com might be a newer (or transitional) version of their main site before they fully migrated DNS and URLs.

===== Some organizations run their main site across multiple nodes or servers — e.g., one.abmp.com, seven.abmp.com, etc. =====
Your browser might get directed to one node for performance or redundancy, but all show the same public site.

===== Occasionally, a subdomain originally used for testing (staging) gets indexed by Google if they didn’t restrict access, so it becomes visible in search results. =====
This can happen if their CMS redirects users inconsistently.

===== They may have older links or internal systems (member portals, online CE platforms) that still point to that subdomain. Rather than break them, they keep it live and redirect traffic as needed. =====

✅ For your purposes:
Use https://www.abmp.com/ — that’s their official, public-facing address.
If you ever see seven.abmp.com in your research, treat it as the same site — it’s not a scam or duplicate domain, just part of ABMP’s infrastructure.

Would you like me to include a short explanatory sidebar about this (e.g. “Why some massage organization URLs look odd”) in your insurance comparison article? It could help readers trust your sourcing.