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== History and Background == - Founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller[7] - Developed as a response to the "quartz crisis" of the 1970s and 1980s[7] - Name is a contraction of "second watch," emphasizing its concept of casual, disposable accessories[7] - Became part of The Swatch Group, the largest watch company in the world[4]
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