Editing Glami.cz

= Glami.cz =

Glami.cz is a leading European fashion discovery platform that operates as an online fashion search engine and aggregator. Here's a comprehensive overview of Glami.cz:

== Company Background ==

- Founded in 2013 in the Czech Republic
- Gradually expanded to operate across 13 European markets
- Part of the GLAMI Group, a fashion technology company

== Core Business Model ==

Glami.cz functions as:

1. A fashion search engine - allowing users to search across millions of fashion products
2. An aggregator - collecting product feeds from thousands of e-shops and brands
3. A discovery platform - helping users find and compare fashion items from multiple retailers in one place

== Key Features ==

- Aggregates over 3 million fashion products from 4,600+ e-shops
- Uses AI and machine learning for smart product categorization and personalized recommendations
- Offers advanced filtering and detailed categorization to help users find specific items
- Provides a wishlist feature and price drop notifications
- Includes visual search functionality to find similar products from uploaded images
- Focuses on sustainable and ethical fashion options

== Technology ==

- Utilizes in-house AI technology for personalization and product discovery
- Implements machine learning algorithms to understand user preferences
- Uses an XML product feed system to regularly update product information from partner e-shops

== Target Audience ==

- Fashion-conscious consumers looking for a wide range of clothing, shoes, accessories, and jewelry
- Users seeking a convenient way to compare products and prices across multiple retailers
- Shoppers interested in discovering new brands and sustainable fashion options

== Business Model ==

- Operates on a cost-per-click (CPC) model, where partner e-shops pay when users click through to their websites
- Offers a "Priority mode" for paid visibility and a "Restricted mode" for free limited visibility
- Provides additional services like GLAMI TOP for collecting customer reviews

== Market Presence ==

- One of the most visited online fashion platforms in Central and Eastern Europe
- Serves over 40 million monthly visitors across its markets
- Active in countries including Czech Republic, Slovakia, Romania, Hungary, Greece, Poland, Bulgaria, Slovenia, Croatia, Spain, Lithuania, Latvia, and Estonia

== Recent Developments ==

- Launched an AI Shopping Assistant powered by ChatGPT in 2023
- Focusing on hyper-personalization and first-party data collection to enhance user experience
- Expanding its offerings in sustainable and ethical fashion

== Company Culture ==

- Emphasizes innovation and technology in fashion e-commerce
- Promotes a diverse and international work environment
- Encourages employee growth and autonomy

Glami.cz has positioned itself as a key player in the European online fashion market by leveraging technology to simplify and personalize the fashion discovery and shopping experience for millions of users1<ref name="ref2">2</ref>3<ref name="ref13">13</ref>[14].

== References ==
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