Editing Fresha.com

= Fresha.com =

Fresha is a leading online platform for booking beauty and wellness appointments. Here are the key aspects of Fresha:

== Overview ==

Fresha (formerly known as Shedul) is a cloud-based salon and spa management software that allows businesses to manage appointments, staff, clients, and payments. It also operates a consumer-facing marketplace where customers can discover and book services.

== Key Features ==

=== For Businesses ===

- '''Appointment Scheduling''': Easy-to-use calendar for managing bookings
- '''Point of Sale (POS) System''': Process payments and manage inventory
- '''Client Management''': Store client information and booking history
- '''Marketing Tools''': Send automated messages and promotions to clients
- '''Reporting and Analytics''': Track business performance and insights
- '''Online Booking''': Allow clients to book appointments 24/7 through multiple channels

=== For Consumers ===

- '''Service Discovery''': Find and book local beauty and wellness services
- '''Online Booking''': Make appointments anytime through the app or website
- '''Reviews''': Read and leave reviews for businesses
- '''Reminders''': Receive automated appointment reminders

== Business Model ==

Fresha operates on a "freemium" model:

- The core software is free for businesses to use
- Fresha charges a commission on new client bookings made through its marketplace
- Additional fees apply for payment processing and marketing features

== Global Reach ==

- Available in over 120 countries
- Used by over 450,000 professionals
- Over 1 billion appointments booked through the platform

== Technology ==

- Cloud-based software accessible on desktop and mobile devices
- Offers integrations with other platforms like Google, Instagram, and Facebook

== User Experience ==

Fresha is known for its user-friendly interface, making it easy for both businesses and consumers to use. The platform has received positive reviews for its simplicity and effectiveness.

== Competition ==

Fresha competes with other salon software providers like Vagaro, Mindbody, and Booksy. Its free core offering and marketplace model help differentiate it in the market.

== Recent Developments ==

Fresha continues to expand its features and global presence. The company has received significant venture capital funding to fuel its growth and product development.

In summary, Fresha is a comprehensive platform that serves both beauty/wellness businesses and consumers, providing tools for appointment management, online booking, and business growth. Its freemium model and user-friendly design have contributed to its rapid adoption worldwide.